Privacy Policy

Effective Date: 05-08-2025

Introduction

1.1 Dhirai apparels private limited, operating under the brand name Dhirai (“Company”, “we”, “us”, or “our”), is committed to respecting the privacy of every person who visits or uses our website www.dhirai.in (“Website”). This Privacy Policy outlines how we collect, use, store, share, and protect your personal information.

1.2 This policy applies to all users of the Website, including but not limited to customers, employees, vendors, service providers, and partners. References to "you", "your", or "user" shall include individuals as well as entities they represent.

1.3 This Privacy Policy will help you understand:

  • a) What information we collect from you;
  • b) Why we collect it;
  • c) How we use it;
  • d) With whom we may share it; and
  • e) How we safeguard your data.

1.4 Capitalized terms used in this policy but not defined here will carry the meanings defined under the Information Technology Act, 2000 and related SPDI Rules, 2011.

1.5 The term “Personal Information” used here includes Sensitive Personal Data or Information (SPDI), as defined under applicable law.

Collection of Information

2.1 Types of Information Collected

We collect two types of information:

  • Personal Information (directly identifies you)
  • Non-Personal Information (does not directly identify you)

2.2 Personal Information may include:

  • Name, gender, and date of birth
  • Mobile number, email address, shipping/billing address
  • Account login details (username and password)
  • Payment details (bank account, UPI ID, card details, etc.)
  • Order and transaction history
  • IP address and device identifiers
  • Any details you provide during registration or checkout

2.3 How We Collect This Information

We collect your information when you:

  • Register on our Website
  • Place an order
  • Interact with our customer service team
  • Participate in surveys or contests
  • Contact us through social media
  • Use or access our Website from any device

We may also receive information about you from third-party platforms such as payment gateways and social media services when you connect or interact with our Website.

2.4 Accuracy of Information

You confirm that the information you provide is true, accurate, and yours to share. You also agree that the Company is not violating any third-party rights or laws by collecting or using your information.

2.5 Non-Personal Information may include:

  • Your approximate location
  • Device type, browser, and operating system
  • Internet service provider
  • Pages visited and time spent on the Website
  • Access date and time
  • Referring website

This data helps us improve the functionality and content of our Website.

Purpose and Use of Personal Information

3.1 We use your information to:

  • Process and fulfill your orders
  • Communicate order updates, offers, and services
  • Improve our Website and customer experience
  • Handle returns, refunds, or exchange requests
  • Send newsletters, alerts, and promotional emails (with opt-out option)
  • Conduct surveys, contests, or marketing campaigns
  • Comply with legal and regulatory obligations
  • Maintain payroll, attendance, and HR records (if applicable)
  • Make payments to suppliers, artisans, or service partners
  • Prevent fraud, misuse, and protect Dhirai’s rights

3.2 We do not sell, rent, or trade your Personal Information to any third parties, except where required by law or with your explicit consent.

Cookies and Tracking Tools

3.3 Cookies are small files stored on your device when you visit our Website. We use cookies to:

  • Remember your preferences
  • Monitor site usage and improve user experience
  • Analyze traffic and site performance

You may block cookies from your browser settings, but this may limit some functionality on our Website.

Disclosure of Information

4.1 Advertising Partners

We may use third-party ad networks to display relevant ads. These partners do not receive your Personal Information, only aggregated, anonymous data.

4.2 External Links

Our Website may link to external sites (like payment gateways, social media, or logistic partners). We are not responsible for the privacy practices of those websites. We recommend reviewing their policies separately.

4.3 Legal and Regulatory Obligations

We may disclose your information when:

  • Required by law, court, or government authority
  • Necessary to enforce our Terms or Privacy Policy
  • Needed to protect the safety and rights of other users or the public
  • Necessary to defend legal claims

4.4 Vendor & Partner Access

We may share your information with:

  • Logistics and courier companies
  • Payment processors and banks
  • Customer service providers
  • Internal staff for HR and payroll management

Only the necessary information will be shared, under confidentiality agreements.

Security of Your Information

5.1 We implement standard security measures to protect your data from loss, unauthorized access, misuse, or alteration.

5.2 Your data may be stored with third-party cloud or data hosting providers, both in India and abroad, under strict security protocols.

5.3 In case of any security breach affecting your data, we will notify you without unreasonable delay.

5.4 We are not liable for events beyond our control including force majeure (natural disasters, hacking, etc.).

Your Rights and Choices

6.1 You may access, update, or correct your Personal Information by logging into your account or writing to us at Dhirai apparels private limited,@gmail.com.

6.2 You may also request deletion of your personal data by sending an email with subject “Delete My Information” to Dhirai apparels private limited,@gmail.com. We will verify the request before deleting or anonymizing the data, subject to legal retention requirements.

6.3 You can unsubscribe from promotional emails by clicking the opt-out/unsubscribe link in any email.

Disclaimer

6.4 Please be cautious about sharing your information with anyone claiming to represent Dhirai through unofficial phone calls, emails, or messages. We will not be liable for any loss resulting from such unauthorized communication.

Policy Updates

6.5 We may revise this Privacy Policy from time to time. Updates will be posted on this page with the revised effective date. Continued use of the Website indicates your acceptance of the updated policy.

Business Changes

6.6 In the event of a merger, acquisition, restructuring, or business transfer, your data may be transferred to the new entity. The new entity will remain bound by this Privacy Policy.

Acknowledgment

6.7 By using our Website, you acknowledge and agree that:

  • This policy is easy to access and understand
  • You know what information is collected and why
  • You are aware of your rights regarding data
  • You consent to our data usage as outlined

Grievance Redressal

If you have any concerns, complaints, or wish to exercise your data rights, please write to us at:

📧 Email: Dhirai apparels private limited@gmail.com
📞 Phone: +91 9166881552

We are committed to resolving your concerns in a timely and transparent manner.